Simplicity Group Holdings, Inc. (Simplicity) recently informed that it has acquired Insurance Designers of America (IDA), a leading insurance marketing organization (IMO), in order to provide a comprehensive range of services.
As a result of this merger, Simplicity and IDA will now provide their respective members with a market-leading, tech-enabled distribution platform along with an unrivaled range of sales and marketing services.
Bruce Donaldson, Simplicity's President and CEO, expressed, "We have known the partners of IDA for many years and have always admired the spirit of true, equitable partnership, which was one of the founding characteristics of the group."
He continued, "Simplicity was founded on the premise that all our partners should be treated equitably and enjoy all the aspects of our growing platform. We recognize that independent distributors have a choice with whom they wish to affiliate and we are thrilled that IDA has chosen Simplicity to be its long-term partner."
(Source – Cision PR Newswire)
Ethan Emmett, Executive Director of IDA remarked, "Partnering with Simplicity is a natural evolution in the growth of IDA and the furthering of our mission to best serve our member agencies and ultimately provide consumers access to the best insurance solutions across life, annuity, LTC and DI."
(Source – Cision PR Newswire)
About Simplicity Group
Simplicity Group offers holistic financial professionals and their clients a full range of products and services for every stage of life, guided by education, value, and cooperation. The company offers its advisor, agent, broker-dealer, and financial institution partners best-in-class and proprietary guaranteed income, life insurance, wealth management, long-term care products as well as operational support. Besides, it also provides sales, marketing materials, and training to help its partners build businesses and serve their clients.
About Insurance Designers of America
Founded in 1986, IDA is one of Georgia's oldest, largest, and most-esteemed IMOs. The company was founded by former agency heads of a national insurance carrier that was quitting the agency distribution system to fill the void as insurance companies focused entirely on product manufacturing and sought alternative distribution channels. Currently, it has over 50 agencies and $250+ million in yearly premiums, giving it the capacity and resources to support over 85,000 financial professionals with their client's insurance needs.