CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

| August 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements of trustworthiness, and integrating consent exchanges into CX. In Part 3, we ponder how — and if — (content) marketers can (re)build trust among customers and prospects. Here are two other things we know: First, a general decline in brand trust becomes utterly devastating as data regulations and shifting consumer attitudes about privacy institute a battle among firms for increasingly scarce and therefore more precious personal data.
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Tysers

Founded in 1820, Tysers is a leading independent international Lloyd’s broker, based at the heart of the world’s premier insurance market in London. Tysers employs over 500 people and handles in excess of US$2 billion of annual premiums working with leading (re)insurance markets worldwide to deliver risk solutions to a global client base.

Spotlight

Tysers

Founded in 1820, Tysers is a leading independent international Lloyd’s broker, based at the heart of the world’s premier insurance market in London. Tysers employs over 500 people and handles in excess of US$2 billion of annual premiums working with leading (re)insurance markets worldwide to deliver risk solutions to a global client base.

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