DIVERSE VOICES STRENGTHEN BRAND CHARACTER

| August 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the Guinness Book of World Records recognizes fictional detective Sherlock Holmes as the most portrayed human. More than 75 actors have taken on the role, including Sir Christopher Lee, John Cleese, Charlton Heston, Roger Moore, Robert Downey Jr, Will Farrell, Benedict Cumberbatch, and Yuko Takeuchi (who plays a female version of the character in a new series from HBO Asia and Hulu Japan). The diversity of these distinct voices and performances makes the Sherlock Holmes brand richer and stronger. In fact, it highlights the importance of understanding the difference between voice and character.
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CSAA Insurance Group, a AAA Insurer

We Are Committed to Service and Growth Personalized service is at the heart of what we do. And for more than 100 years, we have been deeply committed to providing caring and helpful service to AAA members. We aspire to be the number one insurer in AAA member households across the markets we serve, and are motivated by the growth of our business, the pursuit of excellence, and the innovation within our company and industry. We Value Community Engagement Everyone at CSAA Insurance Group is different, and we join together in service to others when it comes to giving back to our communities. We are committed to the people in our lives, the communities we serve and the individual impact we make every day. Getting involved takes commitment-and we are encouraged and offered frequent opportunities to do so.

Spotlight

CSAA Insurance Group, a AAA Insurer

We Are Committed to Service and Growth Personalized service is at the heart of what we do. And for more than 100 years, we have been deeply committed to providing caring and helpful service to AAA members. We aspire to be the number one insurer in AAA member households across the markets we serve, and are motivated by the growth of our business, the pursuit of excellence, and the innovation within our company and industry. We Value Community Engagement Everyone at CSAA Insurance Group is different, and we join together in service to others when it comes to giving back to our communities. We are committed to the people in our lives, the communities we serve and the individual impact we make every day. Getting involved takes commitment-and we are encouraged and offered frequent opportunities to do so.

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