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Going Global 101: How Your Competition Can Be Your Best Resource

| August 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in this race. You are one of thousands of companies going for that global gold. Yes, that means more competition. But more competition also means you have more companies to learn from. An important part of your globalization strategy should be regular and thorough analyses of talent. You should even—perhaps especially—take note if that talent comes from your competitors.
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EmblemHealth

At EmblemHealth, we believe in health care for all of us. As one of the nations largest not-for-profit health insurance companies, we cover more than 3 million people, or one out of every three New Yorkers. We started back in the 1930s, at the height of the Great Depression. Out of hard times, the idea of health insurance was born: a system that would protect everyday people from financial misfortune if they had an accident or illness. Two companies from those early days of health insurance, Group Health Incorporated (GHI) and Health Insurance Plan of Greater New York (HIP), would later merge and become EmblemHealth. And after 80 years, our purpose as a not-for-profit is still the same: to provide quality, affordable health insurance for New Yorkers and their families.

Spotlight

EmblemHealth

At EmblemHealth, we believe in health care for all of us. As one of the nations largest not-for-profit health insurance companies, we cover more than 3 million people, or one out of every three New Yorkers. We started back in the 1930s, at the height of the Great Depression. Out of hard times, the idea of health insurance was born: a system that would protect everyday people from financial misfortune if they had an accident or illness. Two companies from those early days of health insurance, Group Health Incorporated (GHI) and Health Insurance Plan of Greater New York (HIP), would later merge and become EmblemHealth. And after 80 years, our purpose as a not-for-profit is still the same: to provide quality, affordable health insurance for New Yorkers and their families.

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