The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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Spotlight

Blue Insurance Ltd

Blue Insurance is based at our headquarters at Plaza 255, Blanchardstown Corporate Park 2, Blanchardstown, Dublin 15 and our new UK office is situated at 25 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ. Blue Insurance was established in October 2003 by Joint Managing Directors Ciaran Mulligan and Rowan Devereux, initially focusing on the travel insurance market through the Travel Trade. Within a year Blue Insurance became the leading supplier of travel insurance through the Travel Trade in Ireland.

Spotlight

Blue Insurance Ltd

Blue Insurance is based at our headquarters at Plaza 255, Blanchardstown Corporate Park 2, Blanchardstown, Dublin 15 and our new UK office is situated at 25 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ. Blue Insurance was established in October 2003 by Joint Managing Directors Ciaran Mulligan and Rowan Devereux, initially focusing on the travel insurance market through the Travel Trade. Within a year Blue Insurance became the leading supplier of travel insurance through the Travel Trade in Ireland.

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