Forrester Total Economic Report Shows a 405% ROI on 6sense

July 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

Spotlight

Knights of Columbus Insurance

With nearly 2 million members and $109 billion of life insurance in force, the Knights of Columbus is the largest Catholic fraternal organization in the world and one of North America's largest life insurers. As an organization, the Knights of Columbus helps support a multitude of charitable causes, contributing $1.55 billion and 691 million volunteer hours to charitable projects over the past decade. With the Knights of Columbus, you can make a difference for your community, your Church, and your family.

Other Infographics
news image

WHAT ACCOUNTS FOR THE GROWTH IN PRIVATE HEALTH INSURANCE SPENDING?

Infographic | March 5, 2020

Hospital care is the largest contributor to commercial health insurance spending growth - 42% of the increase since 2016. The growth in spending due to hospitals is more than twice that of the growth due to physician services and administrative costs, and ten times that of prescription drugs and nursing care. Efforts to control spending should consider how drivers of spending growth are linked to better patient care and chronic disease management.

Read More
news image

Life insurance: Who should get it?

Infographic | December 15, 2019

64% of people say they haven't bought life insurance because it's too expensive, yet they overestimate its true cost by more than double. The sooner you buy life insurance, the less it may cost over time. Having life insurance may make sense for these individuals.

Read More
news image

10 Disruptive Trends That Are Impacting The Insurance Industry

Infographic | February 3, 2020

10 Disruptive Trends That Are Impacting The Insurance Industry: As we move into a new decade, several risk trends are starting to emerge that could potentially disrupt the insurance industry.

Read More
news image

Insurance Marketing Statistics, You Should Know to Begin!

Infographic | June 7, 2022

These statistics reveal how other insurance marketers are approaching the prospect of a successful business sphere. Consumers’ Journey Begins With an Online Search: 69% of insurance customers conduct research before making an appointment with a business, Over 50% of insurance customers conduct their research on mobile devices and 68% of consumers remain ignorant of businesses based on their requirements. This lets insurers convert such indecisive customers through relevant marketing campaigns

Read More
news image

Travel Insurance claims – the path to perfect policy payout

Infographic | December 26, 2019

From time to time holidays don’t go to plan, baggage goes missing, flights are delayed or people are unwell, all of which mean it’s time to claim on your travel insurance policy.

Read More
news image

WHY CUSTOMER EXPERIENCE MATTERS FOR INSURANCE COMPANIES

Infographic | February 25, 2020

Customer experience (CX) has risen to a new level of importance in the insurance industry. Sure, customers still value price — but it’s not the only consideration. They also want a brand that builds trust and shows they care about their customers. In fact, a recent study by Accenture found that 46% of insurance respondents are "Quality Seekers.” These customers value superior service, automated transactions and personalization.

Read More

Spotlight

Knights of Columbus Insurance

With nearly 2 million members and $109 billion of life insurance in force, the Knights of Columbus is the largest Catholic fraternal organization in the world and one of North America's largest life insurers. As an organization, the Knights of Columbus helps support a multitude of charitable causes, contributing $1.55 billion and 691 million volunteer hours to charitable projects over the past decade. With the Knights of Columbus, you can make a difference for your community, your Church, and your family.

Events