The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

Spotlight

Johnson Insurance

For more than 130 years, we have been delivering high quality home, auto and travel insurance and group benefits to Canadians. Today, we are one of the country's leading and fastest growing providers of insurance products and benefits. We believe our success is a direct result of our focus on doing what's right for our customers and our employees.

Other Infographics
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Accredited Advisor in Insurance(AAI)- The Next Step for Insurance Producers

Infographic | February 23, 2020

Have you ever found yourself positioned against too many competing agents who have similar qualifications to yours? Have you ever been in a situation where your leads are looking for an AAI designated insurance producer? It comes as no surprise that the insurance market is a competitive one and is evolving substantially. As an insurance agent, you might have overcome many obstacles to be where you are right now. So how can you develop more as an agent? What can you do to provide your clients with more appropriate services? How can you differentiate yourself from your competitors?

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7 Warnings About Guaranteed Issue Life Insurance

Infographic | February 28, 2020

Think of this as your overview to GI. Guaranteed issue policies are unique, so you will want to have a clear understanding of what you are buying. There are 7 important warnings you need to know about guaranteed issue life insurance.

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Life insurance: Who should get it?

Infographic | December 15, 2019

64% of people say they haven't bought life insurance because it's too expensive, yet they overestimate its true cost by more than double. The sooner you buy life insurance, the less it may cost over time. Having life insurance may make sense for these individuals.

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Travel Insurance claims – the path to perfect policy payout

Infographic | December 26, 2019

From time to time holidays don’t go to plan, baggage goes missing, flights are delayed or people are unwell, all of which mean it’s time to claim on your travel insurance policy.

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Why Does My Insurance Go Up?

Infographic | February 4, 2020

Do you know the difference between a Hard Insurance Market vs a Soft Insurance Market and the impact it has on your insurance rates? Check out the info-graphic below explaining the difference between the two. Soft insurance markets tend to lead to good conditions for buying insurance, while hard markets tend to lead to the opposite or bad conditions for buying insurance, IE higher costs. What market are we currently in you ask? In short, we are currently in a soft insurance market that is beginning to harden.

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Professional Indemnity Insurance Explained

Infographic | December 17, 2019

All too often, the same question is asked. What is Professional Indemnity Insurance? Given how many professionals work in Australia, it’s benefits should be more well known. In this infographic, professional Indemnity Insurance is explained simply and easily so you can get the most out of your business insurance.

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Spotlight

Johnson Insurance

For more than 130 years, we have been delivering high quality home, auto and travel insurance and group benefits to Canadians. Today, we are one of the country's leading and fastest growing providers of insurance products and benefits. We believe our success is a direct result of our focus on doing what's right for our customers and our employees.

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