The SiriusDecisions B-to-B Marketing Automation Study Infographic

Infographic | February 25, 2020

Customer experience (CX) has risen to a new level of importance in the insurance industry. Sure, customers still value price — but it’s not the only consideration. They also want a brand that builds trust and shows they care about their customers. In fact, a recent study by Accenture found that 46% of insurance respondents are "Quality Seekers.” These customers value superior service, automated transactions and personalization.

Infographic | June 7, 2022

These statistics reveal how other insurance marketers are approaching the prospect of a successful business sphere. Consumers’ Journey Begins With an Online Search: 69% of insurance customers conduct research before making an appointment with a business, Over 50% of insurance customers conduct their research on mobile devices and 68% of consumers remain ignorant of businesses based on their requirements. This lets insurers convert such indecisive customers through relevant marketing campaigns

Infographic | February 4, 2020

Do you know the difference between a Hard Insurance Market vs a Soft Insurance Market and the impact it has on your insurance rates? Check out the info-graphic below explaining the difference between the two. Soft insurance markets tend to lead to good conditions for buying insurance, while hard markets tend to lead to the opposite or bad conditions for buying insurance, IE higher costs. What market are we currently in you ask? In short, we are currently in a soft insurance market that is beginning to harden.

Infographic | February 23, 2020

Have you ever found yourself positioned against too many competing agents who have similar qualifications to yours? Have you ever been in a situation where your leads are looking for an AAI designated insurance producer? It comes as no surprise that the insurance market is a competitive one and is evolving substantially. As an insurance agent, you might have overcome many obstacles to be where you are right now. So how can you develop more as an agent? What can you do to provide your clients with more appropriate services? How can you differentiate yourself from your competitors?

Infographic | December 14, 2019

Lancaster insurance agency, Martin Insurance, shares an infographic on the most expensive home insurance claims.

Infographic | March 9, 2020

How can you promote a positive workforce culture to draw a younger generation of professionals to the insurance industry? A survey by SALT Associates and RGA Group Research explores how culture influences disability and life insurance claims operations in the US and Canada. Results indicate that insurance technology will play a role in improving culture in claims administration by easing workloads and scaling processes. At the same time, positive culture will help foster insurtech adoption in this space.