Why Content for Search Engine Optimization (SEO)

June 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choose our company over everyone else even in a commoditized market because we do things differently here.”

Spotlight

Reliance Standard

In business for over 100 years, Reliance Standard Life Insurance Company (Reliance Standard) is a leading insurance carrier specializing in innovative and flexible employee benefits solutions including disability income and group term life insurance, dental insurance, critical illness and accident insurance.

Other Infographics
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How to get life insurance if underweight

Infographic | February 11, 2020

Weight is an important factor when it comes to getting your life insurance application approved. In fact, it could be just as challenging to obtain life insurance if underweight, as if you weigh a few extra pounds. We wanted to take the time and touch on this topic. In this guide, we would outline some of the reasons, steps, and tools to help you get the best available option.

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Insurers and Consumers in Covid-19 Markets: Too Many Missed Connections

Infographic | April 14, 2021

Although the covid19 spread and the subsequent lockdown imposed will adversely impact the life insurers business in the short term, but with likely a change in consumer behavior and rise in demand for pure protection products given the uncertaninties, the medium term to long term impact may turn out to be positive for them. Insurers can do more to retain customers who are looking to switch providers.

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5 Challenges in AI implementation for Insurers

Infographic | January 16, 2020

AI can improve productivity and help in decision making through training datasets. According to the survey of the Dataconomy, nearly 81% of 225 data scientists found the process of AI training more difficult than expected even with the data they had. Around 76% were struggling to label and interpret the training data.

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WHY CUSTOMER EXPERIENCE MATTERS FOR INSURANCE COMPANIES

Infographic | February 25, 2020

Customer experience (CX) has risen to a new level of importance in the insurance industry. Sure, customers still value price — but it’s not the only consideration. They also want a brand that builds trust and shows they care about their customers. In fact, a recent study by Accenture found that 46% of insurance respondents are "Quality Seekers.” These customers value superior service, automated transactions and personalization.

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7 Warnings About Guaranteed Issue Life Insurance

Infographic | February 28, 2020

Think of this as your overview to GI. Guaranteed issue policies are unique, so you will want to have a clear understanding of what you are buying. There are 7 important warnings you need to know about guaranteed issue life insurance.

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10 Disruptive Trends That Are Impacting The Insurance Industry

Infographic | February 3, 2020

10 Disruptive Trends That Are Impacting The Insurance Industry: As we move into a new decade, several risk trends are starting to emerge that could potentially disrupt the insurance industry.

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Spotlight

Reliance Standard

In business for over 100 years, Reliance Standard Life Insurance Company (Reliance Standard) is a leading insurance carrier specializing in innovative and flexible employee benefits solutions including disability income and group term life insurance, dental insurance, critical illness and accident insurance.

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