WHY CUSTOMER EXPERIENCE MATTERS FOR INSURANCE COMPANIES

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WHY CUSTOMER EXPERIENCE MATTERS FOR INSURANCE COMPANIES

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Customer experience (CX) has risen to a new level of importance in the insurance industry. Sure, customers still value price — but it’s not the only consideration. They also want a brand that builds trust and shows they care about their customers. In fact, a recent study by Accenture found that 46% of insurance respondents are "Quality Seekers.” These customers value superior service, automated transactions and personalization. EMILY HEGLAND DOWNLOAD