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PERSONALIZING INSURANCE TO WIN CUSTOMER HEARTS

SHARESHARESHARE

LONDON: Senior insurance executives to explore the AI-enabled personalization of insurance products to increase customer loyalty.Customer service is undoubtedly important to the modern, connected consumer. The chief differentiator between legacy carriers and the new breed of agile, digital-native insurtechs lies in the superior, efficient and omnichannel customer experience the latter are able to provide. While 2018 saw many legacy carriers conduct a host of pilot initiatives aimed at improving the customer experience, there is an imperative on the rest to act now in delivering interactive and personalized products, communications and experiences.