Distribution in the Age of Digital Insurance 2.0

Changing customer expectations and behaviors are forcing a shift to a multi-channel world, which is challenging insurers to provide channel options and choice across the entire value chain. Within this rapidly shifting business landscape, insurers must rethink their distribution strategy and execution, because improving distribution is critical to growth. Agents and advisors remain critical to the way insurers engage customers and sell their products and services, but how they do this needs to look much different than it did five years ago, or even one year ago.  Insurers must set up multi-channel distribution options to enhance customer interactions on the cus­tomer’s terms … not the insurer’s. As a result, distribution channel strategies, including how to support the traditional agent/broker channel, are a focus for transformation in the age of Digital Insurance 2.0, and are foundational to an insurer’s ability to realize their growth and innovation strategies.