How Are Insurance Carriers Leveraging AI to Create Superior Customer Experiences?

insurancenexus

enior insurance executives to explore the AI-enabled personalization of insurance products to increase customer loyaltyCustomer service is undoubtedly important to the modern, connected consumer. The chief differentiator between legacy carriers and the new breed of agile, digital-native insurtechs lies in the superior, efficient and omnichannel customer experience the latter are able to provide. While 2018 saw many legacy carriers conduct a host of pilot initiatives aimed at improving the customer experience, there is an imperative on the rest to act now in delivering interactive and personalized products, communications and experiences. Based on a 2019 Insurance Nexus survey, insurance executives believe that customer experience will see the biggest impact from the implementation of AI. While there are many barriers for carriers to effectively leverage AI, its potential for winning and retaining customers in the future is beyond doubt.
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Effective cyber security is not just about technology it involves the whole business and how well risks are managed. Best practice cyber risk management involves understanding inherent risk measurement, risk mitigation and residual risk management. Increasingly, cyber insurance is being used as a vehicle for transferring part of an organisation’s residual financial and legal risk to insurance cover.

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