Trust and insurance – two words that don't necessarily go hand in hand. Watch Prof. Dan Ariely, Lemonade's Chief Behavioral Officer, talk about trust in society, and how changing the system can bring out the best in all of us. In his talk at the Money20/20 conference in June 2018, Ariely explains that there are two possible equilibriums in society: one in which there exists ubiquitous trust and everyone participates, and one in which there’s no trust and no one participates.