In trying to meet the new demands of the sharing economy, the insurance industry faces a number of distinct challenges that will require new approaches to doing business. Regulations are at best rapidly changing and often nonexistent. As a competitive advantage, some sharing economy firms do not make financial information public which the insurance community could use to more fully evaluate their risk and exposure. Most startups allocate capital toward growth rather than devoting it to collateral that insurers typically use to validate credit exposure. Firms grow so quickly, there is little, if any, historical loss information with which to predict future losses and set rates for emerging risks.