Firmly in the grip of a digital revolution, insurance companies are looking for new ways to sustainably grow their top and bottom lines and retain customer loyalty. Online insurers, aggregators and auction sites have reduced premiums for customers. The rapid maturing of mobility based technology is making it easier for customers to engage with insurers. Opinions posted on social media channels provide valuable market intelligence and competitive insights. As the balance of power shifts in favour of consumers, insurance companies need to look at new ways to remai viable in this digital world.