Among the many things for which the late, great Muhammad Ali will be remembered is his famous catchphrase: “Float like a butterfly, sting like a bee,” referring to his strategy of using quick feet and ring craft to overcome sometimes more powerful opponents. Faced with the current excitement (and, let’s be honest, degree of hype) about how big data and advanced analytics are set to transform the insurance industry, insurers would do well to take a leaf out of the inimitable Ali’s book.