6sense Launches Account-Based External Media Campaigns Analytics

6sense | May 23, 2019

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital marketers continue to search for ways to optimize campaigns to better reach buyers within their target accounts.“Digital campaigns can quickly become irrelevant if B2B marketers aren’t tracking reach, engagement, and influence of these campaigns on accounts they care about,” said Amar Doshi, VP of Product at 6sense. “With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms. This enables marketers to get a never before seen view of media campaign effectiveness as an ABM tactic while providing flexibility when working with other platforms and their agencies.”

Spotlight

Processing claims is a major cost for insurers. A 2016 McKinsey report1 noted that claims management represented 28.5% of overall operating costs for European property and casualty (P&C) insurers. The claims process can also be a major source of customer dissatisfaction. Indeed, a 2015 Financial Conduct Authority (FCA) survey of small businesses found that a key source of frustration was the delay of commercial insurance claims, often due to a lack of communication with claimants.


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INSURANCE TECHNOLOGY

Custard Insurance Adjusters Announces New Dedicated Special Investigation Unit

SIU | March 09, 2022

Custard Companies is pleased to announce the launch of their new dedicated full-service Special Investigation Unit (SIU). Established through their recent acquisition of Specialty Group Inc. (SGI) out of Winter Haven, FL, the investigation unit will operate under the leadership of George Perez, Director, SIU Division. Perez joined Specialty Group Inc. after retiring from a successful long-term career with the Walgreens Company as Corporate Manager for Special Investigations, and prior to that retiring as Master Sergeant with the US Air Force. Both positions provided Perez with a wealth of experience within the surveillance range of services. During his employment with SGI, Perez's experience and expertise in protective service operations, fraud, loss prevention, risk management, surveillance and investigations provided for successful growth of SGI's Surveillance Unit. The SIU Division gives CIA the ability to completely manage a claim file "in house". We have the resources to investigate any "red flags" without moving the file outside of CIA. This "one stop shop" approach will support our Customers without requiring them to go outside of CIA to hire a Private Investigations Company to conduct SIU related activity. We are a full-service Special Investigation Unit with national investigation and surveillance capabilities." Perez The SIU provides nationwide coverage to perform a variety of standalone services related to any investigation, including: Fraud Investigation Surveillance Data Investigation Services (Social Media, etc.) Hospital and Medical Canvass Vehicle/Tag/Registration Searches Background Checks (three levels) Field Adjuster Support. A dedicated SIU division will allow us to further meet our clients' needs through detailed investigative activity and full surveillance capabilities. Not only that, but it will also act as a resource for our field adjusters. This will ensure our clients quickly have access to the most detailed claim information and any red flags encountered during the claims handling process are vetted. We're extremely excited to have the SIU Team on board." Senior Vice President of Operations, R W Custard.

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INTELLECTUAL PROPERTY

Keystone Expands in Michigan, Signing on Iott Insurance Agency

Keystone | February 08, 2022

Keystone, the fourth largest participant-owned insurance agency network in the nation, continued its expansion in the Great Lakes Region by signing on new Michigan agency, Iott Insurance Agency of Blissfield, Lambertville, and Petersburg. “In keeping with our tradition of excellence, we have upheld and stayed true to our core values by bringing Iott Insurance Agency into our Michigan family, Brian Iott, Kurt Diver, and Tim Miller are exemplary leaders in the communities they serve and are a natural fit for Keystone. Located in lower southeast Michigan, this relationship expands our geographic presence and provides the Iott team and their clients access to tools and resources that complement the world-class service they have delivered since day one. We look forward to a long, prosperous relationship!” -Aaron Vorce, Michigan state vice president. “We are so excited about our new relationship with Keystone and their member agencies, The tools and resources Keystone provides its agency force is second to none in the industry. We look forward to all the opportunities this new relationship will bring to our agency.” -Principal Tim Miller. About Iott Insurance Agency– Iott Insurance Agency dates to 1950 when Brian Iott’s father Francis became licensed and eventually opened a small agency in Blissfield. In 1970, Francis partnered with Virgil Diver to expand locations and services. Today, the agency has a staff of 25 experienced professionals dedicated to customer service. About Keystone Insurers Group (Keystone): Keystone started in 1983 when four independent insurance agencies teamed up to pool their experience and expertise. This small group believed that agencies could be stronger and more successful if they linked arms – a passion and spirit that continues. Growing to almost 300 independent agencies in 17 states, Keystone provides its agents with a community of like-minded agencies, industry expertise and access to specialized products for their clients. Keystone is ranked number four on Insurance Journal's 2020 list of Top 20 Property/Casualty Agency Partnerships.

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CORE INSURANCE

Hilb Group Acquires Tennessee-based Churchill Agency

Hilb Group | January 05, 2022

The Hilb Group announced today that it has acquired the membership interest in The Churchill Agency, LLC from The Churchill Agency Ventures, LLC based in Brentwood, Tennessee. The transaction became effective December 1, 2021. About Hilb Group: The Hilb Group is a leading property and casualty and employee benefits insurance brokerage and advisory firm headquartered in Richmond, Virginia. Hilb Group is a portfolio company of The Carlyle Group, a global investment firm. Hilb Group seeks to grow through strategic acquisitions and by leveraging its resources and expertise to drive organic growth in its acquired agencies. The company has completed more than 125 acquisitions and now has over 100 offices in 22 states. Hilb Group is rated as one of the Fastest Growing Brokers by Business Insurance, a Top P/C Agency by Insurance Journal, and one of America's Fastest Growing Private Companies in the Inc. 5000.

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INSURANCE TECHNOLOGY

PatientBond Helps Falck USA Significantly Boost Patient Payments and Insurance Reimbursements

Patientbond | March 21, 2022

PatientBond, the leading consumer science-driven patient engagement SaaS provider, announces it is working with Falck USA, to recover missed patient payments and insurance reimbursement. Falck USA is one of the largest private providers of 24-hour ambulance transport and 911 response services in the United States, offering both basic and advanced life support. One challenge Falck USA faces is that many ambulance trips are not reimbursed by health insurance, because crisis situations make it difficult to obtain the information necessary to file an insurance claim or collect from a patient. PatientBond designed and executed an SMS/text message based payment reminder process for Falck USA to accelerate patient payments while reducing outstanding balances and collection costs. Patients receive a set of reminder messages over the course of 31 days or until full payment is received. In the first ten months of automating digital patient engagement through PatientBond, Falck USA realized several million dollars in patient payments and insurance reimbursements that might have otherwise gone unpaid. The effort has yielded a 75-to-1 Return on Investment for Falck USA. Implementing mobile engagement in partnership with PatientBond last year was one of the best decisions I made, The benefits reaped from this have included insurance discoveries, accelerated patient payments, and bad debt reduction. We are looking forward to building off these results and continuing this journey with PatientBond into 2022." Kevin Don, Executive Director, Global Business Services for Falck USA. PatientBond conducts an extensive amount of market research on healthcare consumer motivations and communication preferences. We design our communications to enhance the likelihood of desired behavior activation, which in this case is paying one's bill through a simple patient payment platform." Justin Dearborn, CEO of PatientBond. About PatientBond PatientBond was founded by leaders in digital health, consumer engagement and consumer product executives from P&G who realized that the rise of consumerism in healthcare means that providers and other healthcare stakeholders must take a "digital first" approach to building loyal patient relationships. PatientBond's mission is to leverage Healthcare Consumer Insights and Innovative Technology Solutions to help its clients build a tighter bond with their patients and members to improve health outcomes, increase revenue and reduce costs. PatientBond is growing rapidly, as recognized by Inc 5000 and Financial Times. PatientBond is a portfolio company of First Trust Capital Partners. About Falck USA Falck USA is a wholly owned subsidiary, that provides 24-hour ambulance transport and 9-1-1 response services. It provides basic life support and Advanced life support services in the United States. Falck currently provides ambulance services to 4 states in the US and operates approximately 400 US ambulances and employs more than 2000 American emergency response professionals.

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Spotlight

Processing claims is a major cost for insurers. A 2016 McKinsey report1 noted that claims management represented 28.5% of overall operating costs for European property and casualty (P&C) insurers. The claims process can also be a major source of customer dissatisfaction. Indeed, a 2015 Financial Conduct Authority (FCA) survey of small businesses found that a key source of frustration was the delay of commercial insurance claims, often due to a lack of communication with claimants.

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