Auto Insurers Turn to Improving Digital Experience as Competition Intensifies
J.D. Power 2018 U.S. Insurance Shopping Study | May 07, 2018
The battle among auto insurers to win and retain business is as heated as it has ever been. A combination of record-low volumes of new insurance shoppers, consistent price competition among insurers and emerging “insurtech” disruptors on the horizon have forced auto insurers into aggressive customer courtship mode, according to the J.D. Power 2018 U.S. Insurance Shopping Study.