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Citizens Inc. Reveals Plans to Increase Its White-label Offering

Citizens Inc. Announces White-label Program Expansion

Citizens, Inc., a diversified financial services company that offers life, final expense, and limited liability property insurance, recently announced that it entered into a new distribution agreement with Amerus Financial Group to expand its white-label program.

As part of the agreement, Amerus will distribute Citizens' life and ultimate expense insurance policies under the Amerus Silver Shield brand. Meanwhile, CICA Life Insurance Company of America, also owned by Citizens, will be responsible for marketing and selling these policies.

The company's goal is to be the market leader in custom-made white-label products and also, Amerus' first-choice partner. Citizens' product experience, service, and capacity to quickly develop new products in several languages make it an excellent white-label partner. Citizens' white-label product, Amerus Silver Shield, will service the life and ultimate expense market with Amerus' experience and dedication to seniors.

"Our partnership with Amerus represents a tremendous opportunity to leverage our unique strengths and shared drive to deliver on the life insurance promise," said Gerald W. Shields, Vice Chairman and CEO of Citizens Inc. He continued, "Both companies are passionate about preparing people for the uncertainty of tomorrow with solutions for today. It is very exciting to work with the top IMOs and agencies to meet the needs of this underserved population. We look forward to working with Tim and his team to develop tailor-made product solutions that address the unique needs of clients."

(Source – Cision PR Newswire)

Tim Baggott, Amerus CEO, expressed, "Citizens, Inc. is the perfect partner with whom to white label our own suite of life and final expense products which fill an ever-widening gap in the market. Beginning with our Silver Shield final expense product offering, Amerus will now be able to offer outstanding coverage for seniors who would otherwise not be able to afford to leave a financial endowment for their loved ones. We are looking forward to expanding our offerings even more going forward as our partnership with Citizens develops."

(Source – Cision PR Newswire)

About Citizens Inc.

Through its insurance company subsidiaries, Citizens, Inc. provides life, ultimate expense, limited liability property insurance, and other financial products to people as well as small businesses in the United States, Latin America, and Asia. The company’s unique goods are available in Spanish, Portuguese, and Mandarin as part of the company's customer-centric expansion strategy. Its Life Insurance division is a prominent name in Latin America for whole life cash value insurance policies denominated in U.S. dollars, while the company's Home Services division is a pioneer in the Gulf Coast region of the United States.

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