DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.


In this episode of TalkingSense we’re talking some sense with Craig Rosenberg, Chief Analyst and Co-founder of TOPO. We’ll go behind the scenes of the building of TOPO as well as get the CliffsNotes version of their recent ABM study.

Other News

Westwood Insurance Agency Achieves Exceptional 2021 Net Promoter Score®

Westwood Insurance Agency | January 20, 2022

Westwood Insurance Agency is pleased to announce its year-end, industry-leading Net Promoter Score® (NPS®) of 91. The NPS® indicates customers' likelihood of recommending a company or product to others. Bain & Company, creators of the NPS®, define a score of 20 and above as favorable, 50 and above as excellent, and 80 and above as world-class. "We are extremely proud to have achieved such an outstanding NPS® score. It's a testament to our team members, who have remained dedicated to providing exceptional customer service, Westwood has always stood for innovating the way insurance is done, and our people complement our technology." -Alan Umaly, President of Westwood Insurance Agency, Westwood Insurance Agency accomplishes this high-quality performance by keeping customers at the heart of its business and prioritizing an improved user experience. "We're making insurance easy to navigate for our customers. We offer a fully digital process that's backed by highly knowledgeable agents. Because we work with more than 40 insurance companies, we can combine our user-friendly platform and exceptional service with the best coverage and rates." -Vice President of National Sales and Growth Christi Burkhardt Westwood Insurance Agency plans to continue its exceptional quality of service in 2022 and beyond by investing in the highest quality talent and technology to help customers address their insurance needs efficiently and with the best available options and prices. About Westwood Insurance Agency Westwood Insurance Agency is one of the largest personal lines agencies in the United States, having helped more than a million people protect what matters most since its founding in 1952. As a full-service agency, Westwood offers a complete array of personal, commercial, and surplus line products. Westwood partners with the world's leading insurance companies to offer its customers choice and competitively priced insurance products. About Net Promoter Score (NPS) A company's NPS® measures customer experience and satisfaction by asking customers to rate their likelihood of recommending the brand on a scale of one to ten and subtracting the percentage of detractors from the percentage of promoters. Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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COVID-19 Relief Ends: Car Insurance Rates Back On The Rise

The Zebra | January 12, 2022

The Zebra, the nation's leading insurance comparison site, released its 2022 State of Auto Insurance Report revealing the national average annual cost for car insurance to be $1,529, up 3% over last year's reduced rates from the COVID-19 pandemic. The Zebra's sixth annual State of Auto Insurance Report provides an under-the-hood look at more than 83 million auto insurance rates across all 34,500 U.S. ZIP codes. It examines over a decade's worth of data to reveal trends in pricing across the nation. "In 2021, drivers began taking their cars out of 'park' and returned to the roads, More drivers can lead to more potential accidents to occur. As soon as the number of claims filed increases, so will insurance rates. However, drivers aren't powerless – to lower rates, practice safe driving behaviors and take every precaution to protect your vehicles from damages caused by extreme weather." -Nicole Beck, Head of Communications at The Zebra. The COVID-19 factor The COVID-19 pandemic created major changes in how Americans traveled. The Federal Highway Administration reported a 14% decrease in the number of miles traveled by U.S. drivers during the first year of the pandemic. The number of annual miles driven is only one factor considered in car insurance pricing, which is why drivers only saw a 4% drop in rates during 2020, a year of less driving. As Americans began driving again – whether it was back to work, grocery stores or social gatherings – prices are on the rise as the number of claims filed have returned to its pre-pandemic baseline. More claims filed from deadly roads, extreme weather damages Drivers are back: the Federal Highway Administration estimates an 11% increase in miles driven through October 2021. But, roads have become deadlier, after risky driving behaviors like distracted and aggressive driving, speeding and impaired driving have increased. The National Highway Traffic Safety Administration estimates that 20,160 people died in motor vehicle crashes in the first half of 2021, up 18.4% over 2020. Weather is also an essential factor to consider as a factor in the national price increase, as insurance companies seek to make up for losses from claims filed. Even though fewer hurricanes occurred in 2021, it was still considered an above-average hurricane season. Winter storms this year caused a record $15 billion in insured losses, up from $1 billion in 2020, almost entirely due to two storms that occurred in February. Prices vary down to the zip code Each state has its specific requirements and regulations for auto insurance. Car insurance rates increased in 38 states (including the District of Columbia) and fell in 13 states in the past year. Louisiana saw the largest increase of 42%, putting the state at the top spot for most expensive insurance. Maryland had the most significant decrease at around 9%. About The Zebra The Zebra is the nation's leading, independent insurance comparison site. With its dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. The Zebra compares more than 100 auto and home insurance companies and provides agent support and educational resources to ensure consumers are equipped to make the most informed decisions about their insurance. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012 — it's "insurance in black and white."

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$100k In Guaranteed Life Insurance Now Available Through WAEPA

WAEPA | April 12, 2022

WAEPA (Worldwide Assurance for Employees of Public Agencies) is now offering $100k in Guaranteed Life Insurance coverage for a limited time. Civilian Federal Employees under the age of 50 who are not currently WAEPA members are eligible to apply for $100k in Guaranteed Life Insurance coverage with no medical exam required. Approval is guaranteed, and coverage is fully portable for those that leave federal service. At WAEPA, we want to provide Civilian Feds with the peace of mind that their family's financial future is secure, Civilian Feds serve our country every day, and our goal is to serve them. This guaranteed offer provides the opportunity to realize that goal." M. Shane Canfield, CEO of WAEPA. This limited time offer expires on May 25, 2022. Existing WAEPA members, spouses, and dependents are ineligible, and you must be a United States citizen to apply. About WAEPA Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) formed For Feds, By Feds. The goal of WAEPA is to provide access to products and services that promote the health, welfare, and financial well-being of its members. After more than 75 years in business, WAEPA has over 46,000 members.

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CRMNEXT launches its new Open Communication Platform (OCP) to power continuous channel experience

CRMNEXT | February 07, 2022

CRMNEXT, the world's leading digital technology solution for the banking and insurance industry, has launched Open Communication Platform (OCP) technology to accelerate customer delights, personalized products, service delivery and build loyalty through digital first experiences. As banking and financial institutions embrace a "serve and sell anytime, anywhere" mentality, digital experiences are becoming critical. Open Communication Platform (OCP) helps enterprises move to a zero ops model, powered by one & done processes that can fundamentally do back-office work with STP and smart AI. This delivers a modern customer service and engagement platform for banks, financial services, and insurance providers powered with out-of-box AI capabilities. Channels that OCP enables: OCP for text: CRMNEXT customers can seamlessly plugin new channels like WhatsApp, twitter, google business messenger, Facebook, chatbots, voice triggered chatbots and more OCP for voice: Clients can integrate with voice telephony channels like AWS connect, CTI, IVR, WebEx, Avaya and more, greatly enhancing the capabilities and efficiency of your contact centers Some of OCP capabilities include: Real time Business Fabric: Deliver concierge like experience with more real-time actions, intelligence and seamless handover across channels while preserving the context of the conversations. SoftPhone Integration: Embed a third-party dialer to the action tray of your agent workbench's console view. AI-driven Knowledge Base: Dynamic solutions to customer queries. AI-driven Insight Cards: AI driven product offers, insights from customer interactions. Sentiment Analysis: Proactively identify customer emotions with AI driven sentiment analysis. Conference Chat with Supervisor: Agents can now consult their supervisor in real time. Connected Workspace: Increase in customer engagement rates through connected workspace, that includes functionalities such as Facebook chat integration, chats in console view, speech to text recognition and more. "Across every business function and industry, our customers are redefining their customer, employee, partner and product experiences. Open Communication Platform (OCP) continues to expand our vision of enabling companies realize speed, agility and efficiency in customer engagement. OCP creates a more connected customer experience by delivering instant connect, instant response, instant delight and significantly boosting first time resolutions." -Mr. Sushil Tyagi, Director, CRMNEXT

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In this episode of TalkingSense we’re talking some sense with Craig Rosenberg, Chief Analyst and Co-founder of TOPO. We’ll go behind the scenes of the building of TOPO as well as get the CliffsNotes version of their recent ABM study.