DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

DECK 7 | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results.
DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B marketing. The DECK 7 team has created a simple, yet effective framework for executing ABM at scale; it consists of a comprehensive and strategic approach in order to identify, target, engage, activate, and measure success in real-time.
DECK 7’s account-based marketing operations are now made even stronger with a personalized content strategy to target multiple decision-makers within the same organization. An excellent collaboration between the sales and marketing teams has made the proce...

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INSURANCE TECHNOLOGY

Lyon Fry Cadden Insurance and Higginbotham Combine

Higginbotham | April 20, 2022

Lyon Fry Cadden Insurance, an independent broker of commercial and personal property and casualty insurance and surety products located in Mobile, AL, has joined Higginbotham, an insurance, financial and HR services firm ranked as the 20th largest independent broker in the U.S. The deal brings Higginbotham into a new state by joining forces with an agency that is one of the largest and oldest locally-owned property and casualty insurance brokers in Alabama. Higginbotham is strategically growing to expand its footprint and increase its service capability by selectively partnering with other independent agencies that have strong reputations in their local markets, a desire to keep growing by tapping into Higginbotham's single source solution and a strong cultural match. We have offices in all of the states bordering Alabama. So it was a natural progression to move into that market by finding a partner that wants to grow with our team, and such a reputable partner at that." Higginbotham Chairman and CEO Rusty Reid. Lyon Fry Cadden primarily serves middle market businesses across a diverse industry universe, underscored by strong ties to the local community through its executives who are multi-generation Mobile natives. The agency gains the ability to now offer employee benefits, HR services and additional specialty services capabilities by drawing on Higginbotham's broad competencies, enhancing its ability to provide the best customer support in the area. Lyon Fry Cadden was drawn to Higginbotham for several reasons, and one of the main reasons was we all felt like it was a good cultural fit. When we met with the Higginbotham leadership, we realized that they are all insurance producers as well, and therefore have similar values, goals and aspirations. The overall size of Higginbotham also brings us more expertise and additional tools benefiting our current and future clients. When you couple those things with the opportunity for our employees to have some ownership in the larger, overall agency – the decision was clear. We all recognize the opportunities this partnership provides, and we are excited to help expand the Higginbotham footprint further into the southeast and into Alabama." President of Lyon Fry Cadden Gaylord Lyon Jr. About Lyon Fry Cadden Insurance Lyon Fry Cadden has roots dating back to 1905, serving the insurance needs of businesses and families in Mobile, AL. The agency as it's known today was formed in 1986 when Gaylord Lyon Insurance Agency and Fry Zelnicker Agency merged. Through a commitment to industry knowledge and personal attention to clients, it has grown into one of south Alabama's largest privately owned insurance agencies offering commercial insurance, personal insurance and surety bonds. About Higginbotham Employee owned and customer inspired, Higginbotham is a single source solution for insurance, financial and HR services. The firm was established in 1948 and ranks by revenue as the nation's 20th largest independent insurance firm. Serving thousands of businesses and individuals through locations across 11 states, Higginbotham's approach to finding insurance, employee benefit and risk management solutions is more individual and less institutional. By understanding customer priorities, eliminating inefficiencies and committing to transparency, Higginbotham is a place that leads with values so value leads.

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LIFE INSURANCE

$100k In Guaranteed Life Insurance Now Available Through WAEPA

WAEPA | April 12, 2022

WAEPA (Worldwide Assurance for Employees of Public Agencies) is now offering $100k in Guaranteed Life Insurance coverage for a limited time. Civilian Federal Employees under the age of 50 who are not currently WAEPA members are eligible to apply for $100k in Guaranteed Life Insurance coverage with no medical exam required. Approval is guaranteed, and coverage is fully portable for those that leave federal service. At WAEPA, we want to provide Civilian Feds with the peace of mind that their family's financial future is secure, Civilian Feds serve our country every day, and our goal is to serve them. This guaranteed offer provides the opportunity to realize that goal." M. Shane Canfield, CEO of WAEPA. This limited time offer expires on May 25, 2022. Existing WAEPA members, spouses, and dependents are ineligible, and you must be a United States citizen to apply. About WAEPA Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) formed For Feds, By Feds. The goal of WAEPA is to provide access to products and services that promote the health, welfare, and financial well-being of its members. After more than 75 years in business, WAEPA has over 46,000 members.

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WORKERS COMPENSATION

Orchid Insurance Announces Acquisition by Brown & Brown, Inc.

Orchid Insurance | March 01, 2022

Orchid Underwriters Agency, LLC (“Orchid”), a specialty underwriter of catastrophe-exposed property insurance, announced that its financial sponsors, led by TowerBrook Capital Partners L.P. (“TowerBrook”), an international investment management firm, have entered into a definitive agreement to sell the company to Brown & Brown, Inc. (“Brown & Brown”), an insurance brokerage firm. The sale comprises all of Orchid’s Managing General Underwriter (MGU) and wholesaling business, along with its High-Net-Worth segment and CrossCover Insurance Services, LLC (“CrossCover”). Financial terms of the transaction were not disclosed. Established in 1998, Orchid is a leading administrator that represents insurance and reinsurance providers and partners with qualified independent retail brokers and select wholesale brokers. Orchid delivers proprietary and customized insurance solutions for homeowners in coastal zones and for high-net-worth customers. The Orchid management team partnered with industry veteran Scott Hanson to establish CrossCover, which provides Excess and Surplus (E&S) commercial property solutions for customers across the United States. Orchid and CrossCover will be joining Brown & Brown’s National Programs segment. Orchid and CrossCover will continue to operate as independent entities within National Programs, including maintaining principal operations in Vero Beach and Tampa, Florida and Cypress, Texas. “We are proud of what we have achieved at Orchid and the carrier support and confidence we earned in doing so. Brown & Brown recognized our continuing success and the value we have built. It is especially gratifying to know that our leadership group that made this possible will have the opportunity to continue growing Orchid and CrossCover as part of the Brown & Brown National Program segment.” -John Lumelleau, Chairman of Orchid Today’s announcement will help to further advance the company’s strategic growth initiatives that have been developed under the leadership of Chief Executive Officer Steve Carlsen, President & Chief Operating Officer Kathy Cody, Chief Financial Officer Michael Garamoni, Chief Underwriting Officer Ross Bowie, Chief Information Officer Carey Smith and in partnership with Scott Hanson, President of CrossCover. Steve Carlsen added, “The announcement today is a function of the incredible work done by the Orchid team and its sponsors. We are grateful for the financial support and guidance from our partners at TowerBrook and for John Lumelleau’s counsel and mentorship. Orchid and CrossCover have ambitious plans, and we’re eager to join the team at Brown & Brown.” “On behalf of TowerBrook, I would like to thank the entire leadership team at Orchid for their partnership over the past several years. It has been a pleasure working with them and we are grateful for the significant contributions made by Steve Carlsen and the rest of the management team in developing a number of initiatives that have grown Orchid’s business under our ownership, We believe Brown & Brown provides the right platform to foster Orchid’s continued success.” -Jonathan Bilzin, Co-Chief Executive Officer of TowerBrook Capital Partners. The transaction is anticipated to close by April 2022 and is subject to standard closing conditions. About Orchid Insurance Orchid is the largest personal lines E&S managing general underwriter, providing specialty homeowners insurance for coastal risks in the Gulf, Southeast, and Mid-Atlantic states. In partnership with CrossCover Insurance Services, Orchid also offers specialty commercial coverages to middle-market insureds. Orchid was founded in 1998 and is based in Vero Beach, FL. TowerBrook Capital Partners TowerBrook Capital Partners is a purpose-driven, transatlantic investment firm that works to grow and improve large and middle-market businesses by partnering with management teams and employees to build excellent companies that make a positive impact on society. Since inception in 2001, TowerBrook has raised a total of $18.7 billion and invested in more than 85 companies on both sides of the Atlantic. TowerBrook operates as a single, unified team of experienced investment professionals focused on unlocking value in complex situations. The firm’s highly synergistic family of funds make control and non-control investments across the capital structure, providing capital and resources to transform the capabilities and prospects of its portfolio companies.

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INSURANCE TECHNOLOGY

Demotech Withdraws Financial Stability Ratings® Assigned to Lighthouse Property Insurance Corporation and Lighthouse Excalibur Insurance Company

Demotech, Inc. | April 01, 2022

Effective March 29, 2022, Demotech, Inc. withdrew the Financial Stability Ratings® (FSRs) previously assigned to Lighthouse Property Insurance Corporation and Lighthouse Excalibur Insurance Company. Despite a substantial capital contribution in the fourth quarter 2021, the operating loss in 2021, which reflected the evaluation of losses and loss adjustment expenses associated with Hurricane Ida, resulted in a level of capitalization below what was needed to sustain FSRs at the A level." Joseph Petrelli, President, Demotech, Inc. About Demotech, Inc. Demotech, Inc. was the first firm to review independent, regional and specialty insurers. Since 1985, Demotech has served the industry by assigning accurate, reliable, and proven Financial Stability Ratings® to Property & Casualty insurers and Title underwriters. FSRs provide an objective baseline of the solvency of an insurer. Demotech's philosophy is to review and evaluate insurers based on their area of focus and execution of their business model rather than solely on financial size. Demotech's increasing accreditations and acceptances has resulted in its review of more than 450 insurers operating in the US.

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