For insurers, staying in consumers' good graces means putting them first
insurancebusinessmag | June 17, 2019
Winning consumers trust can be tricky for insurers. According to Accenture, insurance companies score significantly lower than banks on the trust index, with only 29% of customers trusting insurers, versus 40% for banks. Competitive pricing and advice that helps people live safer lives are two ways that companies can build loyalty, though one Canadian insurer has found other ways of standing out.