Grumpy Cat’s owner faces income loss risk without social media insurance

liveinsurancenews | May 22, 2019

Grumpy Cat’s owner faces income loss risk without social media insurance
May 22, 2019 Julie Campbell










In the absence of coverage for animal influencers, owners risk financial losses when their pets die.
Following the death of Grumpy Cat, the lack of a niche social media insurance product for animal influencers has fallen into the spotlight. As a result, the popular meme cat’s owner is at risk of some major financial losses.Under the law, a pet – even a social media influencer – is comparable to any other possession.Grumpy Cat left a fun and beloved legacy behind, along with a business that had been highly lucrative for her owner. That said, the cat celeb, whose real name was Tardar Sauce, unexpectedly died at the young age of 7 years. The cat was not covered by social media insurance despite her celebrity and the income she generated for his owner.

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