Grumpy Cat’s owner faces income loss risk without social media insurance

Grumpy Cat’s owner faces income loss risk without social media insurance
May 22, 2019 Julie Campbell

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In the absence of coverage for animal influencers, owners risk financial losses when their pets die.
Following the death of Grumpy Cat, the lack of a niche social media insurance product for animal influencers has fallen into the spotlight. As a result, the popular meme cat’s owner is at risk of some major financial losses.Under the law, a pet – even a social media influencer – is comparable to any other possession.Grumpy Cat left a fun and beloved legacy behind, along with a business that had been highly lucrative for her owner. That said, the cat celeb, whose real name was Tardar Sauce, unexpectedly died at the young age of 7 years. The cat was not covered by social media insurance despite her celebrity and the income she generated for his owner.