Integrity Adds Limitless Insurance Services to Offer Compelling New Opportunities for Agents and Agencies

Integrity Marketing Group, LLC | April 22, 2022

Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has entered into an agreement to acquire Limitless Insurance Services, a fast-growing independent marketing organization ("IMO") based in Scottsdale, Arizona. As part of the acquisition, Hayden Hill, President of Limitless Insurance Services, and Nina Damjanovic, Vice President of Limitless Insurance Services, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

From their first days as agents in the field, Nina and Hayden recognized how gratifying it is to serve other people, Their work ethic is second to none, and they have already made an unbelievable impact by helping agents reach their full potential. As Integrity partners, Nina and Hayden will now have powerful technology and the support of other top industry leaders to empower their growth. Integrity's best-in-class marketing and back-office resources place Limitless Insurance Services in a position to focus on exactly what they're phenomenal at — supporting agents and serving clients. I'm beyond excited to see where they will progress with Integrity and grateful to have such a hardworking, energetic agency join our team."

Bryan W. Adams, Co-Founder and CEO of Integrity.

Limitless Insurance Services specializes in providing life insurance, final expense insurance, mortgage protection and annuities to families across the United States. The firm pioneered a unique approach to recruiting by using social media platforms to help make potential agents aware of the opportunities an insurance career can provide. Recently, Limitless Insurance Services also launched an easy-to-use virtual sales platform that helps agents provide solutions to clients remotely. The virtual platform perfectly aligns with Integrity's long-held commitment to meet consumers where they are — in person, online and over the phone.  Limitless Insurance Service's boundless energy and innovative spirit has propelled the firm to reach significant growth milestones each year, as it consistently meets the protection needs of thousands of Americans.

Partnering with Integrity will allow Nina and me to excel at what we do best — hiring new agents and training them to be the best they can be, We can now expand our product portfolio to serve even more Americans, which motivates our current agents to sell at an even higher level and build their own businesses. Adding Integrity's innovative marketing capabilities and ever-expanding suite of technology to our virtual sales platform and online recruiting approach positions us for sustained future success. We have an amazing journey ahead of us with plenty of fuel in our tank and we can't wait to get started."

Hayden Hill, President of Limitless Insurance Services.

The insurance industry has been an amazing ride for us already and we have unlimited room for success ahead of us, We've watched other partners experience successful growth, and we're excited to see what Integrity's resources will do for us and the agents we serve. With Integrity's partner network and business operations supporting us, we are confident our growth will become exponential. With Integrity, there is nothing but an open horizon of opportunity for our agents, and I'm so excited to see what this partnership will help us achieve!"

Nina Damjanovic, Vice President of Limitless Insurance Services.

Hill and Damjanovic join an impressive group of industry icons and legends who are carrying out Integrity's mission to innovate and improve insurance and financial processes. Integrity's partner network is comprised of leading companies who work collaboratively to strategize on best practices and develop solutions that help more Americans plan for the good days ahead.

Limitless Insurance Services can now access Integrity's end-to-end technology platform to offer an even more compelling future for their agents. With real-time quoting and enrollment capabilities, customer-focused product development and insightful data and analytics, Integrity's insurtech platform provides the resources agents need to reach Americans in whatever way they prefer. Limitless Insurance Services can also utilize Integrity's shared business services, such as Technology & Innovation, People & Culture, finance, legal and compliance, as well as a world-class marketing and advertising agency.

About Integrity Marketing Group
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its partner network, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's cutting-edge technology helps streamline the insurance and financial planning experience for all stakeholders. In addition, Integrity develops products with carrier partners and markets them through its distribution network of agencies, brokerages and RIAs throughout the nation. Integrity's nearly 5,500 employees work with more than 420,000 agents and advisors who serve over 10 million clients annually. In 2021, Integrity helped carriers place more than $7 billion in new sales and oversaw more than $20 billion of assets under management and advisement through its RIA and broker-dealer platforms.

About Limitless Insurance Services
Limitless Insurance Services, based in Scottsdale, Arizona, is a leader in the life insurance space. They specialize in mortgage protection, final expense, life insurance and safe money retirement for clients, providing support both in person and virtually. With agents across the country, Limitless Insurance Services helps make the shopping process for life insurance as simple as possible for the over 50,000 clients they serve.


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Other News

Confie Acquires Velox Insurance to Expand in Georgia Market

Confie | December 15, 2021

Confie, the largest independent personal lines distributor in the U.S., today announced it will acquire Velox Insurance as an affiliate to its nonstandard national brand Freeway Insurance. The acquisition includes all 40 locations in Georgia, tripling Confie's presence in the state, as well as two Florida franchise locations. Freeway Insurance will retain all current Velox Insurance employees and franchise holders – including founder Jose L. Robayo-Ramirez– as well as aggressively hire additional staff as it continues to expand its footprint and offerings in Georgia, the fifth largest non-standard auto insurance state in the country. "Velox Insurance is a strong brand with an incredible reputation in Georgia, which is testament to Velox's commitment to offering customers a quality selection of insurance solutions that meet their unique needs, We look forward to working alongside the entire Velox Insurance team as Freeway Insurance continues its expansion across the country." -Chad Maxwell, Senior Vice President and Head of M&A, Confie. Velox Insurance has been one of the preeminent providers of affordable insurance in Georgia since 2003, providing competitive rates and superior service for its customers' business, property and vehicle insurance needs. Velox has corporate owned locations and offers franchising opportunities in the states of Georgia and Florida. "For nearly a decade, Georgia residents have relied on Velox Insurance because of how affordable and convenient we make the insurance-buying process, Now, with Velox Insurance joining the Freeway Insurance family, our customers will have even greater access to quality insurance carriers at the best price. They will be able to get insurance online, in-person or over the phone. We could not have wished for a better partner to join us in our ongoing mission to serve the great people of Georgia and Florida." -Jose L. Robayo-Ramirez, CEO/Founder. In June 2021, Freeway Insurance announced it would begin offering franchising opportunities for the first time in the company's history. "This acquisition perfectly encapsulates the goal we set when announcing our franchising opportunities - they offer both corporate and franchise locations. We get both established entrepreneurs and a strong employee base to join our winning team, Today's announcement is a continuation of a long-term growth strategy into new markets through acquisitions, franchising and organic growth." -Cesar Soriano, CEO of Confie. About Confie Established in 2008, Confie is the nation's leading personal lines insurance distribution company. Today, Confie meets customers wherever they are – with more than 750 retail locations in 23 states, the Bluefire general agency, and a telephone and online shared service center servicing all 50 states. With flexible insurance options, outstanding value, and convenient service, Confie's aspiration is to be the most trusted source of insurance solutions so our customers can have peace of mind. Confie is a portfolio company of Alliant. About Freeway Insurance Established in 1987, Freeway offers insurance policies via a "click, call, or come-in" approach that provides customers coverage throughout the United States. The company is constantly researching, growing and diversifying product offerings to stay responsive to the ever-evolving insurance market. Freeway offers a wide range of plans, from the most basic to premium plans, in auto, truck, commercial vehicle, fire, flood, homeowners, renters, small commercial, motorcycle and recreational vehicle insurance products. In 2008, Freeway Insurance joined Confie, the leading national personal lines insurance distribution company. Today, Freeway Insurance services customers in more than 500 offices.

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Brightway Insurance Announces Majority Investment From GrowthCurve Capital To Accelerate Growth

GrowthCurve Capital | December 18, 2021

Brightway Insurance, a leading personal lines focused insurance franchisor, announced today the completion of a majority investment from GrowthCurve Capital to accelerate the company's growth trajectory. The partnership with GrowthCurve will enable Brightway to continue its national expansion strategy and invest in its technology platform to further enhance its strong value proposition to customers, franchisees and carrier partners. "On behalf of my brother David and I, we are thrilled to take the next step in our journey and partner with GrowthCurve Capital, Our goal has always been to ensure the company – and everyone associated with it – reaches its potential. We strongly believe that GrowthCurve is the right partner for Brightway to create a Win, Win, Win for franchisees, customers and team members, and take the business to the next level given the firm's unique model of combining functional expertise with deep investment and industry experience." -Michael Miller, co-founder of Brightway Insurance. Brothers David and Michael Miller invented the "you sell, we service" model in the insurance agency space and began franchising the concept as Brightway Insurance in 2008. Today, Brightway is the most-recognized insurance franchise system and one of the largest personal lines insurance agencies in the U.S. With more than 331 franchises in 29 states, the company manages nearly $900 million of annualized written premiums. GrowthCurve Capital is a unique, control-oriented, private equity firm focused on building world-class businesses by leveraging data, analytics and machine learning, combined with a comprehensive approach to human capital, to accelerate growth and drive value creation. Under the new partnership, the Millers will continue to hold significant minority ownership of the company. Michael Miller will join David Miller on the board of directors, and together they will work closely with GrowthCurve in setting the strategic vision for Brightway to accelerate the company's growth. Effective immediately, Mark Cantin, GrowthCurve's lead operating executive in insurance distribution, becomes the new president and CEO of Brightway Insurance. Cantin had been working closely with GrowthCurve over the last several months to identify high growth insurance distribution businesses that ultimately resulted in this partnership. An industry veteran, Cantin brings more than 30 years of experience in both insurance distribution and underwriting to the position. Prior to joining GrowthCurve, Cantin was a member of the executive committee and president of field operations at QBE North America, a division of QBE Insurance Group, one of the 20 largest global insurance and reinsurance companies. Prior to joining QBE, Cantin was chief marketing officer at USI Insurance, one of the largest and fastest growing domestic brokers. "We have been very impressed with what David, Michael and the Brightway team have built. The company pioneered the franchisor model in the insurance space and has generated attractive outcomes for its franchisees, customers and carrier partners, We seek to accelerate the company's growth trajectory by leveraging the company's rich data assets and our expertise in AI, data enablement and digital transformation to introduce new solutions and capabilities to our franchisees and customers and to scale the platform nationally." -Sumit Rajpal, founder and CEO, GrowthCurve Capital. About Brightway Insurance Brightway Insurance is a national property/casualty insurance distribution company with nearly $900 million in annualized written premium, making it one of the largest personal lines agencies in the U.S. Brightway's focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents. About GrowthCurve Capital GrowthCurve Capital is a private equity firm focused on building world-class businesses by leveraging data, analytics, and machine learning, combined with a comprehensive approach to human capital, to accelerate growth and drive value creation. Founded by Sumit Rajpal, former global co-head of the Goldman Sachs Merchant Banking Division, the firm focuses on control-oriented private equity investments primarily across the financial and information services, healthcare, and technology sectors.

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Cannabis Insurance Company TRICHOME Announces Organizational Changes and Improvements in Dispensary Product

TRICHOME | June 06, 2022

Attender Underwriting Managers dba TRICHOME, a managing general agency, with the only cannabis dispensary insurance product endorsed by the National Cannabis Risk Management Association, today announced new initiatives designed to improve its ability to offer its unique products to a cannabis marketplace in need of broader solutions. Jeffrey C. Conway will assume the combined role of CEO and President of TRICHOME. Conway is currently the CEO and a founding member the company with over 30 years of underwriting, reinsurance, wholesale, program, and captive management experience. He replaces Rocco Petrilli who served in a role as interim president before accepting the role of CEO and president of National Cannabis Risk Prevention Services (NCRPS). Conway is joined by Thomas Cioletti, who was recently promoted to Vice President of Underwriting and Operations. Together they lead a team that builds, underwrites, launches, and manages property and casualty insurance coverages focused solely on cannabis. TRICHOME has upgraded its dispensary offering to "A" rated paper and continues to make improvements to its easy-to-use agent platform and extremely user-friendly application process. TRICHOME features extensive risk management and loss control, broad coverage enhancements, a proprietary property rating systems that rates perils from a single point geographic location, and a pseudo-Insurtech approach to dispensaries, which enables their team to turn quotations around within 24 hours. "We are wildly excited about the future and extremely thankful to Rocco Petrilli for his leadership and brilliant approach to truly risk management-based insurance products", stated Conway. "We will continue the vision to build and offer risk management and insurance that promotes the long term sustainability needed in the cannabis marketplace."

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King Insurance expands into Georgia with the acquisition of Piedmont Insurance Associates

King | December 24, 2021

King Insurance ("King" or the "Company"), a fast-growing full-service insurance brokerage firm that provides a variety of property & casualty as well as employee benefits solutions, announced the acquisition of Piedmont Insurance Associates ("Piedmont"). Piedmont has offices in Covington, GA and Newnan, GA and marks King's first expansion outside of Florida. Piedmont's roots go back to 1948 when it was the Spillers Agency and today is led by David Wilson and Phil Boswell, each of whom merged their respective agencies together in the mid 90's to form Piedmont. Piedmont is a full-service agency offering insurance products to commercial and personal lines customers from its lineup of top-tier insurance carrier partners. Phil, David and their team will continue operating out of their current locations. "We are excited to expand into Georgia with such a high-quality agency, This is an important milestone for us as we execute on our strategy to be a major player in the Southeast." -Chad King, Chief Executive Officer of King Insurance. This acquisition marks King's eleventh acquisition over the past year and the fourth since the Company's partnership with BHMS Investments, LP. The Company plans to continue to broaden its footprint across the southeastern U.S. and expects to announce a number of important acquisitions in the upcoming months. About King: Founded in 1974 and headquartered in Gainesville, Florida, King is a full-service insurance brokerage firm which provides a broad array of property & casualty and employee benefits solutions.

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Car insurance is there to protect you in the event of an accident, but it may be one of your biggest expenses too. Keep these tips in mind to save on car insurance, and call Lipscomb & Pitts Insurance.