LexisNexis: Auto insurance shopping increases, but consumers display less brand loyalty
LexisNexis | September 18, 2018
Although auto insurance shopping volumes have been steadily increasing in recent years, customer loyalty to specific insurance brands has been largely dismissed, a new report by LexisNexis Risk Solutions found. LexisNexis examined 3.5 billion consumer shopping transactions since 2009 to prepare its report, identifying any key trends throughout the years that could help insurers better sell their products.