Onlia now provides on-demand roadside assistance services via digital app

Insurtech disruptor Onlia Holding has launched a new roadside assistance service, which can be accessed through the company’s proprietary app. The on-demand Onlia Roadside Assistance is accessible on the Onlia Sense safe driving mobile app, but drivers can also call a toll-free number to inquire about the service. Onlia Roadside Assistance offers roadside repair and towing services, without the need for membership fees or sign-up requirements, a release explained. It is available 24/7, with 2,400 trucks on-call to help motorists with their many issues. The Onlia Sense app, which the roadside service can be accessed from, utilizes nudge theory and behavioral economics to encourage drivers to drive safely on the road. The app was launched at around the same time as Onlia’s digital auto insurance, which allows consumers to purchase auto insurance without the need for paperwork. “For Onlia, this is another exciting step towards furthering our overall safety mission – reinforcing our commitment to fostering a community intent and making Canada a safer place to live,” explained Onlia chief marketing officer Bonny van Rest in a release.