In this customer-centric world, insurers need technology that supports innovation and stays focused on achieving business goals, while keeping a pace that surpasses the competition. 1. Omnichannel for Insurance. Consumers today are well informed and have high expectations. This is why many insurers are taking an omnichannel approach with mobile apps, self-service websites, and automation. Omnichannel insurance offers your customers a more engaging and responsive customer experience.