TechTarget

techtarget.com

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

9th Annual Digital Transformation in Insurance Conference 2024

Conference

Health Insurance Summit 2024

Conference

Insurance Innovators USA

Conference

DIGIN 2024

Conference

Insurance Risk & Capital Americas 2024

Conference

The Future of Insurance USA 2024

Conference

Related News

Core Insurance, Insurance Technology

MAJESCO EARNS SPOT ON INSURTECH100 LIST FOR SECOND YEAR IN A ROW

Majesco | October 27, 2022

Majesco, a global leader of cloud insurance software solutions for insurance business transformation, today announced that it was recognized by specialist research firm, FinTech Global, as a top 100 InsurTech company transforming the insurance industry. This is the fifth edition of the prestigious award, and second year in a row that Majesco has been recognized as an innovator and pioneer providing solutions that address the most pressing challenges and opportunities faced by the insurance indus...

Insurance Technology

CORELOGIC AND QOMPLX JOIN FORCES TO EXPAND INSURANCE DATA AND MODEL OFFERING

CoreLogic | August 05, 2021

QOMPLX is proud to announce a new relationship with CoreLogic, an industry-leading provider of property intelligence and data analytics, providing industry access to CoreLogic’s Oasis LMF- enabled models via the QOMPLX:OS marketplace. Q:HELM will include access to CoreLogic’s next level contiguous US Earthquake Model and Japan Earthquake Model, which provide insight into the damage that can occur following an earthquake and how aftershocks can amplify the effects month...

Core Insurance

INSZONE INSURANCE SERVICES CONTINUES EXPANSION IN COLORADO WITH THE ACQUISITION OF HIGH DESERT INSURANCE

Business Wire | January 29, 2024

Inszone Insurance Services, a rapidly growing national provider of commercial, personal, and benefits insurance, is pleased to announce its recent acquisition of High Desert Insurance, out of Pueblo, Colorado. High Desert Insurance, born in 2011, has been a trusted insurance go-to for over ten years. Starting with three employees, they've grown into a team of seven, always coming through with top-notch insurance solutions for individuals and businesses. The values of High De...

Core Insurance, Risk Management

INSZONE INSURANCE SERVICES EXPANDS CALIFORNIA FOOTPRINT WITH CORBETT & ASSOCIATES ACQUISITION

Businesswire | April 20, 2023

Inszone Insurance Services: a rapidly growing, national provider of benefits, personal and commercial lines insurance, announced today the acquisition of Corbett & Associates Insurance Agency. Corbett & Associates Insurance Agency, based in eastern Ventura County, California, was founded in 1985 by Rick Corbett and his father, Robert Corbett. Over the past three decades, the agency has expanded to serve nearly 4,000 families and businesses across California and Arizona, ...

Core Insurance, Insurance Technology

Events

C-Suite On Deck

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

TechTarget

techtarget.com

C-Suite On Deck

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget