The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

Spotlight

Sproutt Insurance

The life insurance revolution has arrived. Meet Sproutt, the life insurance company dedicated to discovering and rewarding the “hidden” healthy behaviors in everyone. Forget everything you may believe about traditional life insurance companies and prepare to unearth the possibilities that come with being rewarded with the best possible life insurance that reflects your lifestyle. Every element of your life is important - from how you sleep, eat, and move; using AI technology, our Quality of Life Index (QLI) will assess these behaviors and allow us to seamlessly offer you personalized policies. Together, we love your life and honor all the qualities that make it unique. In 15 minutes, discover the seamless way to get great rates and celebrate you!

Other Infographics
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Why use an insurance broker

Infographic | February 12, 2020

With the introduction of price comparison sites, business owners can find insurance quotes within minutes by answering a few simple questions. For someone who doesn’t have a lot of time or is looking for a cheap quote, these sites work well, but do they meet your insurance needs? Take a look at the infographic below to see why using an insurance broker could help secure the best deal for your business insurance.

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10 PA Auto Insurance Tips

Infographic | January 4, 2020

Handling different types of auto insurance can be confusing. We have simple things every driver should know about insurance in an easy-to-read format.

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Interesting cyberattacks of 2019 that all reinsures Should Know About

Infographic | January 23, 2020

With the number of cyber-attacks on the rise, it’s natural to think that this increase of cyber-attacks is due to new actors and technological developments, said Yakir Golan, the CEO of Kovrr, the Tel Aviv-based provider of predictive cyber risk modeling solutions. “The truth of the matter is, cyber attacks are very often a modified version of an old attack. Whether it’s the same attack vector, same tools or the same vulnerability with a new exploitation, similar types of attacks, methods and techniques are likely to reappear in the near future and re/insurers should be prepared and on the lookout for how they can affect their portfolios,” added Golan.

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WHY CUSTOMER EXPERIENCE MATTERS FOR INSURANCE COMPANIES

Infographic | February 25, 2020

Customer experience (CX) has risen to a new level of importance in the insurance industry. Sure, customers still value price — but it’s not the only consideration. They also want a brand that builds trust and shows they care about their customers. In fact, a recent study by Accenture found that 46% of insurance respondents are "Quality Seekers.” These customers value superior service, automated transactions and personalization.

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PROMOTING POSITIVE CULTURE WHEN ADOPTING INSURTECH

Infographic | March 9, 2020

How can you promote a positive workforce culture to draw a younger generation of professionals to the insurance industry? A survey by SALT Associates and RGA Group Research explores how culture influences disability and life insurance claims operations in the US and Canada. Results indicate that insurance technology will play a role in improving culture in claims administration by easing workloads and scaling processes. At the same time, positive culture will help foster insurtech adoption in this space.

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Why Does My Insurance Go Up?

Infographic | February 4, 2020

Do you know the difference between a Hard Insurance Market vs a Soft Insurance Market and the impact it has on your insurance rates? Check out the info-graphic below explaining the difference between the two. Soft insurance markets tend to lead to good conditions for buying insurance, while hard markets tend to lead to the opposite or bad conditions for buying insurance, IE higher costs. What market are we currently in you ask? In short, we are currently in a soft insurance market that is beginning to harden.

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Spotlight

Sproutt Insurance

The life insurance revolution has arrived. Meet Sproutt, the life insurance company dedicated to discovering and rewarding the “hidden” healthy behaviors in everyone. Forget everything you may believe about traditional life insurance companies and prepare to unearth the possibilities that come with being rewarded with the best possible life insurance that reflects your lifestyle. Every element of your life is important - from how you sleep, eat, and move; using AI technology, our Quality of Life Index (QLI) will assess these behaviors and allow us to seamlessly offer you personalized policies. Together, we love your life and honor all the qualities that make it unique. In 15 minutes, discover the seamless way to get great rates and celebrate you!

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