3 Fundamentals of Insurance Data-Driven Marketing

whitePaper | May 16, 2022

The combination of high-resolution aerial imaging and artificial intelligence has practical applications for multiple use cases, such as manufacturing defects detection, environmental impact studies and planning, urban vegetation mapping, and precision agriculture. Now, as major natural disasters have increased, the insurance industry is using aerial imagery and AI for damage assessment. This is part of an expanded focus on post-event analysis that uses data, AI, and analytics to understand risk mitigation. Aerial imagery and AI can help address varying spectral bands of resolutions and other factors that the human eye cannot easily connect.

whitePaper | May 12, 2023

Today’s insurance industry operates in a world that’s increasingly complex and unpredictable. As insurers navigate economic, environmental, and social challenges, access to quality, trusted data has the potential to create new opportunities. Connected technologies – sensors and other devices that capture and share data in real time – can provide insurers with fresh insights into risk. For the insurer, this data can mitigate exposure, increase pricing accuracy, and foster revenue growth. It can even transform the insurer from a company that collects premiums and pays claims into a trusted partner that helps clients prevent accidents, damage, and losses before they occur.

whitePaper | April 16, 2023

One of the most paper intensive industries is insurance industry. There are endless forms to fill, copies of proofs to be preserved, and claims to deal with on regular basis. Under the circumstances, using simple word processors, insecure repository and emails or not adopting a streamlined process of document management can have serious negative consequences.

whitePaper | January 31, 2023

The Property and Casualty (P&C) insurance industry is being dramatically transformed by digital technologies that are shifting the customer relationship back to the carriers. Beyond working through third-party agents or brokers to purchase insurance policies, more customers are going directly to insurance carriers via their website and other digital channels. Driven by the convenience of online shopping, insurance companies are now expected to provide information that helps customers learn about policies, compare options and even complete an application from virtually any connected device, 24/7.

whitePaper | June 14, 2022

If you invest in a PruFund Fund in the Prudential ISA through the Life Insurance Policy, the assets will be held in trust on your behalf by Link Financial Investments (Nominees) Limited in its capacity as the ISA Plan Manager’s nominee. You don’t hold any direct rights under the Life Insurance Policy.

whitePaper | March 28, 2022

Today ESG is a powerful tool in the insurance industry, presenting both risks and opportunities for businesses. This collection of articles made up Insurance Post’s ESG Exchange 2022 which featured free-to-access webinars, blogs and interviews.