2022 Trends for Insurance Digital Marketing

whitePaper | February 8, 2023

Insurers have been navigating digital transformation alongside economic, political, and environmental disruption. These factors will continue to play a major role in the insurance industry in 2023. While most changes are positive, insurance companies must be agile and ready to adapt to evolving conditions to continue to grow.

whitePaper | March 2, 2023

While it might sometimes feel like a very settled market, motor insurance is changing as consumers’ needs change. A combination of the social and economic effects of the Covid-19 pandemic, inflationary forces and increased public concern about the environment are altering the way many U.K. consumers use their cars. One consequence of these changes is growing interest in non-annualised policies (NAPs) for motor insurance.

whitePaper | November 21, 2019

In recent years, the tech world has made a sizeable dent in the insurance world. The launch of technology based start ups, such as Wrisk, Brolly and Cuvva has made bare the fundamental fact that the insurance industry was not really synonymous with technological development. That is changing. Many insurers are now embracing digital transformation as their keystone strategy.

whitePaper | December 23, 2019

Whether you’re obtaining new clients or recruiting talent, the Financial Services space is incredibly competitive. In order to meet the collaborative and transparent demands of clients, firms must work to develop an involved community that’s loyal to them. With that goal in mind, customer satisfaction and relationship development are imperative, and—as clients seek out advisors and agents that are thought leaders and specialists, and Financial Services firms strive to become exactly that—personal branding is more important than ever. In fact, branding must become a focus of all client-facing employees.

whitePaper | January 20, 2020

A lot is changing in today’s global economy. Economic growth in North America appears to be slowing; likewise, there are signs of weakness in regions across the globe. With tariff wars, Brexit and military conflicts, there is uncertainty domestically and across the globe. Making business decisions in this environment can be daunting.

whitePaper | January 3, 2020

As insurance firms adapt to maturing markets and economic turbulence, in the long run, their ability to integrate technology, talent, and business-model innovation into legacy environments may be the key to success. The insurance industry remains resilient, continuing to generate growth around the world and maintaining overall profitability despite turbulence in the global economy.