Is Empathy Enough? How Companies Build Real Connections with Customers

November 24, 2017

When customers are treated with empathy, they are more likely to be satisfied with their experiences and, ultimately, more loyal to the companies that serve them. But for frontline employees, being empathetic can be emotionally taxing, especially when customers are upset. Companies that train frontline employees to express greater empathy, but fail to provide the appropriate support, may see higher job stress and turnover among employees, which inevitably leads to higher costs.

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Blue Cross and Blue Shield of Alabama

Blue Cross and Blue Shield of Alabama is the largest provider of healthcare benefits in Alabama, providing coverage to more than 3 million people in Alabama and other areas of the country. We employ over 3,000 people at our corporate headquarters in Birmingham, Alabama, as well as service centers and satellite offices throughout Alabama. In business since 1936, Blue Cross is a solid, stable company that is positioned for growth in the 21st century.

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Blue Cross and Blue Shield of Alabama

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