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Modernizing Insurance Customer Care

June 15, 2017

Unfortunately, customer service has not always been a priority for insurance companies. Efforts to improve efficiencies and reduce costs were historically for the benefit of the company, not the customer. For example, most systems are based on specific functional processing needs not the customer’s needs. In order to adopt a customer-centric focus, insurance companies need to understand who their customers are. However, ERP systems are often siloed. Many companies have multiple policies, billing, claims, and CRM systems where customer data exists. Without integration between these systems, building an adequate customer profile is not just difficult it is often impossible.

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Modernizing Insurance Customer Care