USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

CapSpecialty

CapSpecialty is a leading provider of specialty insurance for small to mid-sized businesses in the U.S., offering Commercial Property and Casualty, Professional Liability, Surety and Fidelity products in all 50 states and the District of Columbia. By working with select partners through a limited distribution model, CapSpecialty’s creative, hard-working team provides personalized service and cultivates mutually successful partnerships to deliver positive results.

OTHER WHITEPAPERS
news image

The digitalisation of the insurance tax landscape

whitePaper | August 23, 2022

From independent operators to midsize businesses and Fortune 100 companies, more than 30,000 customers choose Avalara for tax compliance tools scaled to their needs. You’ll find Avalara all around the world helping businesses prepare for growth in the global market.

Read More
news image

Credit control optimisation: How insurance firms can increase profits

whitePaper | August 1, 2022

After enjoying healthy margins for several years, insurance organisations aren’t as profitable as they once were. McKinsey’s 2022 global insurance report finds that, after decades of stable returns, more than half of insurers now earn less than their cost of equity. Worldwide, around half of all listed insurance organisations have traded below book value over the past five years.

Read More
news image

The State of Insurance Fraud Technology

whitePaper | February 12, 2020

For the third consecutive time in six years, insurers report increasing amounts of suspected fraud. Nearly three-quarters of insurers that participated in the 2018 survey say fraud has increased either significantly or slightly, an 11-point increase since 2014. Anti-fraud technology is seen as a major weapon to address increased fraud; many insurers use more-sophisticated technology tools and are greatly broadening their tech arsenals.

Read More
news image

Evolving role of reinsurance in a world fraught with cyber risks

whitePaper | August 24, 2022

Commercial insurance has traditionally protected businesses from a wide range of unexpected circumstances. These circumstances underwent significant change during the pandemic, with the move to remote work and plans for business continuity. But these are not the only coverages affected by the pandemic. Cyber security threats have also spiralled.

Read More
news image

Blanket & Self-Insurance vs. CPI

whitePaper | January 4, 2020

A self-insured lender assumes all risk and absorbs any losses that occur. The greatest disadvantage of self-insurance is that risk is not transferred. To minimize uninsured losses, some self-insured lenders add follow up procedures such as: Requiring evidence of physical damage insurance at the time of loan closing.

Read More
news image

Data Science – Transforming Health Insurance

whitePaper | June 24, 2022

Health care solutions devised in the past are becoming redundant at lightning speed due to the ever evolving and varying health care demands. This is driven by demographic changes, medical inflation, consumerism, regulatory changes, and growing awareness of patients regarding their own health care. Continuous efforts are being made towards understanding health care needs and accordingly building sustainable solutions. This includes driving better product structures, price differentiation, claims management, customer engagement, and risk profiling by making technological, economic, and societal changes.

Read More

Spotlight

CapSpecialty

CapSpecialty is a leading provider of specialty insurance for small to mid-sized businesses in the U.S., offering Commercial Property and Casualty, Professional Liability, Surety and Fidelity products in all 50 states and the District of Columbia. By working with select partners through a limited distribution model, CapSpecialty’s creative, hard-working team provides personalized service and cultivates mutually successful partnerships to deliver positive results.

Events