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MOBILE: AN UNDERUTILIZED CHANNEL IN INSURANCE

SHARESHARESHARE

Mobile has greatly impacted every industry and provoked major change. It has quickly become a key requirement for organizations looking to tighten relationships with their client-base and create better customer experiences. But the insurance industry has a long way to go to catch up to the customer service and mobile capabilities that other industries have achieved. Many insurance firms don’t even know how to get started. For them, every day they fail to utilize mobile as a key channel of engagement is a missed opportunity especially as it relates to customer acquisition and retention.