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TRANSFORMING INSURANCE CUSTOMER EXPERIENCE USING CONNECTED, DIGITAL CLAIMS, WITH USAA, SAP ARIBA, HORACE MANN INSURANCE AND SWYFFT

SHARESHARESHARE

In an increasingly cost-competitive industry, digital technologies are providing today’s insurance carriers with new methods of distinguishing themselves from competitors. Of particular focus is the claims process. As insurance’s ‘moment of truth’, policy-holders’ experiences when making a claim can define whether they become satisfied and loyal customers for life or disgruntled, and unlikely to return. With the majority of insurance executives believing that customer experience will see the biggest impact from technologies like AI, machine learning and advanced analytics, it is no surprise, therefore, that claims should take a special focus.