Agencies See Growth in Content Marketing Business

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from both types of agencies say content marketing services comprise 50% or more of their total business. About half of respondents from both types of agencies say they’ve been offering content marketing services for seven or more years. 61% of respondents from both types of agencies indicated their agency offers a full scope of content marketing services; another 37% said it offers a specialized service(s) related to content marketing. 73% of respondents from full-service agencies say they are extremely/very successful in achieving their clients’ content marketing goals.

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In 2016, the Australian Government instructed the Department of Foreign Affairs and Trade (DFAT) to begin production of a Foreign Policy White Paper. It is to be the first such White Paper issued since 2013. Recognising that Australia’s external environment has changed significantly in the last 13 years, the Foreign Policy White Paper sought to provide a roadmap for advancing Australia’s international interests in the years ahead.


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INSURANCE TECHNOLOGY

Marble Launches First Rewards-Based Mobile App For Insurance

Marble | May 23, 2022

Marble, the all-in-one insurance rewards platform where households can confidently organize, optimize, and save on all of their insurance, no matter who their provider is, announced the launch of their highly anticipated mobile app today. Marble’s app is now available for free download via the Apple App Store or Google Play Store. Since the launch of the Marble public beta a year ago, tens of thousands of households have used Marble’s free tools to take control of nearly 20 million dollars of insurance premiums. Typically seen as a frustrating household expense, Marble is empowering members to proactively manage their insurance and risk. As challenger banks have grown in popularity and established financial institutions have adopted modern technology, American consumers now have an expectation of managing their finances through leading-edge digital experiences and intuitive design. While the legacy insurance industry has been putting millions of dollars into TV commercials instead of meeting this consumer demand, Marble has built the modern, one-stop-shop for savvy and proactive policyholders. Americans spend up to 10% of their household budget on insurance, but the industry has yet to introduce a modern, engaging rewards program At the same time as the industry spends nearly “$60 for the typical insurance-purchasing single person, couple or family” on advertising, consumers are reporting less and less differentiation between brands each year Since 2014, NPS scores for insurance companies have only improved 2%, despite the wave of new digital tools that have been brought to market, and millions of dollars in investment Within the year, Marble will store and manage more premium than some of the largest insurance agencies in the US. That is the clearest possible sign that we are building something that millions of Americans want. Policyholders are tired of seeing rising rates and back-to-back insurance commercials — they want simple, intuitive digital tools and rewards that they can use in their daily lives.” Stuart Winchester, founder & CEO at Marble. Marble built a universal insurance app to provide a secure and innovative online service that also allows modern households to earn rewards for protecting what they love. Member benefits include: Taking control of all risk and insurance in one account Shopping and lowering rates using Marble’s spam-stopping tools Researching carriers with our double-verified reviews — users can be confident that our reviews are written by real Marble members who actually have insurance from that company Quickly contacting a carrier or start a claim process with a few taps Taking advantage of exclusive partnership offers and perks via our Marble Monday series Earning and redeeming rewards for gift cards, charity, or even cryptocurrencies And Marble is just getting started. Working in partnership with our community of hundreds of Marble ambassadors who have private access to make direct product and feature requests, we’ll be releasing new, delightful features to the Marble mobile app every month. About Marble If you have insurance, you need Marble. Founded in 2020, Marble is a one-hub, digital wallet that allows members to shop, compare, explore, pay, and — for the first time ever — earn rewards on their insurance premium payments. There's no cost to join. Marble members are insured by the nation's largest insurance agencies and can link their automotive, home, renters, pet, life, and other types of personal insurance. Marble is proudly based in New York, New York.

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INSURANCE TECHNOLOGY

Berkshire Hathaway GUARD Insurance Companies Expands Connectivity with Ivans for Workers’ Compensation Business

Ivans | June 20, 2022

Ivans today announced that Berkshire Hathaway GUARD Insurance Companies has expanded its relationship to extend Workers’ Compensation lines connectivity via the Ivans Distribution Platform. Connecting to the platform creates a single submissions interface for quote data collection via insurtechs and agency management systems. We are happy to work with Ivans on an API for Workers’ Compensation connecting to various agents for real-time quoting.” Dave Simmons, Senior Vice President of Sales at Berkshire Hathaway GUARD Insurance Companies. Ivans Distribution Platform improves the entire commercial lines policy lifecycle. Unlike point solutions available in the market, the Ivans solution supports both straight-through processing as well as more complex risks that require an underwriter’s attention. True industry connectivity has been held back by the need for carriers and MGAs to individually connect to each insurtech and agency management system partner, The Ivans Distribution Platform provides the one-to-many connection that carriers require to connect to thousands of agents on various platforms, making work easier between the carrier and agents and creating opportunities for all to win more business.” Reid Holzworth, chief executive officer, Ivans. About Ivans Ivans is where insurance carriers, agents, and MGAs come together to grow their businesses. Every day, our 34,000 agents and 450 carrier partners plug into technology that empowers them to better determine appetite and eligibility, swiftly produce quotes, get accurate claims and commission updates, automatically communicate policy data, and connect to one another to drive new business. With easier ways to get the day’s work done, insurance professionals can open the door to more revenue without letting complexity in behind it. About Berkshire Hathaway GUARD Insurance Companies Berkshire Hathaway GUARD Insurance Companies is a property and casualty insurance specialist writing $2 billion in premium nationwide. GUARD offers a variety of products for both commercial and personal lines of insurance.

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INSURANCE TECHNOLOGY

Segal Has Acquired Michigan Insurance Broker Union Services Agency

Segal | June 09, 2022

Segal, a leading benefits and HR consulting firm, has acquired Bayview Insurance Group d/b/a Union Services Agency (USA), a Michigan-based insurance brokerage firm. The brokerage has focused on serving the insurance needs of labor organizations, multiemployer funds and public sector entities for more than 25 years. The acquisition of Union Services Agency better positions Segal to serve the insurance and risk needs of our current and future clients, This is an important addition to our company and the Union Services Agency team’s expertise helps further our mission of delivering trusted advice to clients.” David Blumenstein, President and CEO of Segal. The entire USA team has become part of Segal’s Insurance Brokerage Practice, under the leadership of Diane McNally, Senior Vice President, Segal’s National Insurance Brokerage Services Leader. Segal will now have additional resources to better support clients and expand client relationships in the Midwest. We look forward to offering clients access to Segal’s extensive consulting offerings, Both firms are known for possessing a deep understanding of client needs and developing solutions to address those needs.” Sally Corbin, former CEO of Union Services Agency, who has joined Segal as Senior Vice President and Director of Insurance Relations. Corbin, reporting to McNally, is now responsible for providing brokerage placement consulting and administrative services for property and casualty programs in all markets. This includes the major financial lines of fiduciary liability, cyber liability, fidelity bonds, professional liability and union liability insurance.

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INSURANCE TECHNOLOGY

InsurTech Carrot Enters Exclusive Partnership with Naver

Carrot | May 19, 2022

Carrot ("Carrot" or the "Company"), a digital insurance platform of South Korea, is pleased to announce that it has entered into an Exclusive Promotion and Distribution Agreement with platform giant Naver Financial Corp. (Naver), whereby Carrot has been appointed to exclusively supply shipment return insurance for the merchants of Naver's online shopping platform (Smart Store). Smart Store is the nation's largest ecommerce marketplace in terms of transaction volume as of current. Compensating for the cost of return shipping and handling of goods, the proposed insurance is a non-traditional product designed to meet the needs of the marketplace sellers, as well as the shoppers. Sellers who purchase the cover are expected to boost their revenue through added marketing advantage, as the online shoppers are provided with extra layer of peace of mind in case they want to return or exchange the purchased items. Likewise, resounding success has been recorded from the pilot test co-conducted by two parties for the duration of four months during the second half of previous year, affirming that Carrot's business model works. Thousands of vendors who implemented the coverage reported 15% jump in sales volume while achieving 31% growth in revenue on average. In addition to the users' overwhelmingly positive responses, a surge in demand for the insurance to cover more shopping categories has been observed. We are excited to be working alongside with Naver, We share Naver's vision of innovating on behalf of clients, and the launch of this service is one way how we address customers' pressing needs. We are distinctively positioned to develop and deliver digital insurance solution to Naver that will broaden access to small online business owners and help them grow and protect their businesses. We look forward to continually introduce series of platform integrated solutions through our long-lasting partnership." Speaking of the recent partnership announcement, Paul Jung CEO of Carrot. Carrot anticipates that the concept of integration of insurance services into e-commerce transaction will expand to other "ecosystem partners". 11th Street, the 2nd largest shopping and open-market platform of Korea has started distributing Carrot's shipping return cover since 2020 and has plan to promote for wider adoption by the vendors to bolster their profitability, according to the firm. Not to mention that Amazon last year has inked exclusive partnership with 11th Street to enter the lucrative Korean e-commerce market. About Carrot General Insurance Corp. Based in Seoul Korea the company was established through a JV partnership with some of the big-name investors, including Hanwha, SK Telecom, Hyundai Motor Group, Altos Ventures, and Stic Investments. Being the nation's first fully-licensed 100% digital insurance carrier, Carrot has been disrupting the market with innovative products and has outpaced its global peers in terms of the speed of acquiring customers to its usage-based insurance program. The company's successful footprint owes itself to strong customer value propositions, including easy and accessible insurance, transparent premiums, AI automated accident registration and prompt dispatch of help services all made possible via proprietary technology. The company is also pursuing business in Pay-As-How-You-Drive auto insurance, which assesses the premiums as per customer's driving patterns and behavior through sensor data analytics. In line with the company's open innovation strategy, Carrot has 100+ national & international partnerships, including South Korean government unit that oversees national highways and traffic controls.

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Spotlight

In 2016, the Australian Government instructed the Department of Foreign Affairs and Trade (DFAT) to begin production of a Foreign Policy White Paper. It is to be the first such White Paper issued since 2013. Recognising that Australia’s external environment has changed significantly in the last 13 years, the Foreign Policy White Paper sought to provide a roadmap for advancing Australia’s international interests in the years ahead.

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