Expect Direct Online to Gain in Small Commercial Insurance Market Share: Novarica
Novarica | February 14, 2019
Changes in small business owners’ online habits and new market entrants are driving market demand for online purchasing of insurance, according to a report from advisory firm Novarica, which sees direct online sales capturing as much as 15 percent of the market within five years.
“As more small business owners conduct more of their business and personal lives online, the growth of online small commercial insurance is inevitable,” said Matthew Josefowicz, president and CEO, and lead author of Novarica’s report.