Southern Cross Health Society launches wellbeing campaign

New Zealand insurer Southern Cross Health Society has launched a new campaign encouraging Kiwis to ease the impacts of modern life through active use of lunch breaks to benefit their wellbeing. The new campaign, Lunch Well, addresses how important breaks are for both mental and physical wellbeing. It comes as a response to a recent survey of 495 people from Southern Cross Health Society, which found that fewer than half were maximising their full lunch breaks. “We place a lot of emphasis on building a positive culture around wellbeing and life balance, yet these results show we still have work to do,” Southern Cross Health Society chief marketing officer Chris Watney said. “That’s why we’ve started Lunch Well, firstly to acknowledge this is something we want to motivate our people to enjoy and ultimately to encourage other businesses to join the conversation and make changes too.” As well as workplaces, Watney noted the campaign applies to everyone in all occupations – from parents juggling life with kids at home to part-time workers and students.