CRM in Insurance: New Opportunities in the Digital Age

September 24, 2015

The insurance industry was once dominated by policy-centric, inside-out thinking. Relationships were simple a policyholder was matched with a policy and perhaps an agent/producer. Much of the executive focus and corresponding technology investment was designed to improve operational efficiencies and manage the porfolio of risks. Those days are rapidly disappearing. Most insurers have done a significant reorientation around customers, taking the outside-in view and seeking to gain and act on a deeper understanding of their relationships with customers, as well as agents. In fact, insurers ranked customer engagement and experience as the number one strategic initiative in 2015, with 85% of insurers claiming to have major initiatives in progress.

Spotlight

OAMPS Insurance Brokers

OAMPS vision is to be Australia's most admired insurance broker and to protect more Australians every day. OAMPS people are committed to getting closer to our clients and communities in order to understand them, earn their trust, provide them with proactive advice and insurance solutions and to position them to financially survive any insurable event.

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Spotlight

OAMPS Insurance Brokers

OAMPS vision is to be Australia's most admired insurance broker and to protect more Australians every day. OAMPS people are committed to getting closer to our clients and communities in order to understand them, earn their trust, provide them with proactive advice and insurance solutions and to position them to financially survive any insurable event.

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