AIA to launch Vitality in NZ

Insurance firm AIA New Zealand is set to offer discounts and up to $4,000 a year in rewards for people who eat healthily, exercise, and sleep well. AIA New Zealand will introduce AIA Vitality in June, NZ Herald reported. AIA Vitality is a wellness programme aimed at tackling the four main lifestyle risk factors: physical inactivity, unhealthy diet, smoking, and excess alcohol consumption. It allows users to measure how healthy they are by recording the information on devices like Fitbits or a Garmin. The idea is that users will download an app and fill out a health survey which will give them a “lifestyle age” and an instant discount off their insurance. AIA Australia and New Zealand chief executive Damien Mu told the publication points are accumulated daily depending on how many steps a policyholder is recorded taking, going to gym and taking part in organised sporting events (including a marathon). The points will give them access to rewards including discounted flights and accommodation, movie tickets, gym membership and supermarket vouchers.