How visionary insurance marketing boosted Genesee General growth
Genesee General | November 16, 2018
Growth in the insurance marketplace requires “marketing, marketing, marketing”. Gone are the days when insurance marketing meant handing out a product brochure and waiting for a call. Marketing in the digital era is all about “digging deeper” and projecting an online presence that oozes insurance expertise and a desire to do business, according to Amy Salter, vice president of marketing at Genesee General (Genesee).