OneXperience: The Simple Solution to Digital Inspections

Insurance agency technology (also referred to as insurtech) has evolved greatly over the last several years, but not all agencies are taking advantage. For the third year in a row, we conducted our life and health insurance agency technology survey to better understand how agencies of all sizes plan adopt and utilize technology in 2019. In this webinar, we'll discuss the trends we've seen over the last 3 years. We'll also further develop on what agencies are using to run their operations, what new technologies they'd like to adopt, and highlight how agencies are using technology to improve their overall processes.

Changing customer expectations and behaviors are forcing a shift to a multi-channel world, which is challenging insurers to provide channel options and choice across the entire value chain. Within this rapidly shifting business landscape, insurers must rethink their distribution strategy and execution, because improving distribution is critical to growth. Agents and advisors remain critical to the way insurers engage customers and sell their products and services, but how they do this needs to look much different than it did five years ago, or even one year ago. Insurers must set up multi-channel distribution options to enhance customer interactions on the cus­tomer’s terms … not the insurer’s. As a result, distribution channel strategies, including how to support the traditional agent/broker channel, are a focus for transformation in the age of Digital Insurance 2.0, and are foundational to an insurer’s ability to realize their growth and innovation strategies.

Virtually all insurance shoppers start online. While many still ultimately purchase offline, we learn more every day about how consumers’ online activities impact their buying decisions. Understanding online behavior is becoming increasingly important as insurers push to reach more of the right prospects at the right time and create a unique brand experience. Technology has made it possible to map the consumer’s shopping journey, identify when and where they begin shopping, assess where they are in the process, and make ever-more-informed decisions on how to optimize the sales process around the consumer’s interest.

Old relationships and ways of conducting business still dictate many insurers' interactions with producers and customers. In a time when most producers have become less committed to one company and more willing to consider new products and services, it can be difficult to keep up. We'll explore how companies can best modernize their business practices and producer relationships by developing new products, services and strategies.